Valentina Grieco

“Diventi rossa se qualcuno ti guarda e sei fantastica quando sei assorta”: if Vasco Rossi had had Valentina in mind, his Albachiara would not have been absorbed in her “thoughts”.

Instead, she seeks a visual aesthetic in the framework of her next project. The lines that Cultur-e’s Graphic Designer chooses are both elegant and powerful. Her creative process resembles Albachiara as she draws inspiration from articles, newsletters, podcasts and all things visual, aesthetic and trending: she knows that understanding rules is essential to breaking them effectively—the true secret to standing out.

Beauty-seeking is her mantra; bringing order to chaos her mission. Given the choice, her office and life dress code would be singular: an oversized black coat with a vintage cut. From corporate publications to social platforms, the visual identities born from Valentina’s creativity are as surprising as her musical preferences: whilst meticulously positioning a logo with surgical precision—harmonising it with colours, dimensions, proportions and even her colleagues’ attire—electronic and rap music pulses through her headphones.

Her paginated drafts reveal her thoughts, which shift like a spring day: morning sunshine gives way to thickening clouds before lunch, followed by a violent downpour and plummeting temperatures, until clear skies finally return—though never in the same sequence. Her irony runs deep, much like the discomfort of certain days. Yet to lift her spirits, simply aligning sugar packets during the coffee break will suffice. Bringing order to disorder: that’s Valentina.