Roma Tre UniStore, Cultur-e signs the concept and the launch of a new space for the university community
Roma Tre UniStore launches an innovative environment that goes beyond the concept of a university store to become a point of reference for students, lecturers and academic staff of Roma Tre University. Located inside the Rectorate in via Ostiense 133, the new space combines space design, visual identity and communication strategies to offer an immersive and engaging experience.
More than just a store: a place for socialising and meeting, designed to meet the needs of students and strengthen their sense of belonging to the University. In synergy with Loft Canova, Attico Interni and Staygreen Venezia, who were responsible for the architectural design of the spaces, Cultur-e curated the visual identity and launch campaign of the project, working to transform the UniStore into a real hub of connection and services, for the University and the city.
The approach adopted by Cultur-e stands out thanks to a drive-to-store communication campaign designed both to promote the store and its products and enhance the space’s versatility and its multidisciplinary vocation, making it a place of meeting and participation. The ethos of Roma Tre takes shape in a cutting-edge format, in line with the best international models: a university retail, but above all, an environment that invites students and the entire academic population to experience it, to recognise themselves in its identity and to make it a point of reference.
