A single voice, different knowledge. The Civic Museums in Verona assigns its new communication to Cultur-e
Brand awareness and involvement are the distinctive aspects that signify the synergy between Cultur-e and the Civic Museums in Verona, achieving a new integrated communication strategy that enhances the IMUV brand.
The Civic Museums in Verona, with their monuments, archaeological sites, museums and art collections, are dynamic centres of cultural production. The brand and content strategy developed by Cultur-e communicates their diverse identities through a multi-format and multi-channel narrative ecosystem. The objective is to enhance the recognisability of messages and create a significant story capable of uniting past and future. With an integrated narrative developed according to the drivers of interest of the targets, the online and offline presence of the Civic Museums in Verona reflects its mission: to promote the well-being of the community and enrich knowledge of the cultural panorama of the city.
Standing out among the first successful initiatives are the amplification of the National Conference on the management of Local Authority Museums, addressed to those dealing with culture and the launch of the MY IMUV card, addressed to the residents of Verona. These projects represent the beginning of a path aimed at enhancing cultural heritage as an example of the plural identity arising from the meeting of different knowledge.