Website Management
Once on-line, a project needs to be managed, updated and animated. In order to achieve positive results, websites, Internet portals and intranets need to be rigorously and professionally administered. Digital content managers manage projects, content and news, and relations with users.
Moreover, web management requires a continuous and meticulous study of the context, the competition (link Analisi dei competitor), and client and user expectations (link Analisi del target). This activity requires constancy, coherence and creativity to generate interest and contacts amongst potential consumers.
Management of Websites, Internet Portals and Intranets
The Cultur-e team includes highly skilled journalists and editors who focus on the management of websites, Internet portals and intranets for companies, public agencies and public utilities. Since our foundation, we have provided our clients with teams of journalists and digital content managers who can provide news writing and desk services for the daily management of web portals with news, articles, interviews, focuses, infographics, and photo and video galleries, in line with project objectives and editorial plan guidelines.
Our content managers produce newsletters, periodically review static content (institutional profile, presentation of activities and services, etc.) and manage all approval, formatting and content publication processes.
Our community managers complete this service by animating interactive areas (blogs, forums, bulletin boards, contests, client services, etc.) and monitoring site and portal performance through the monthly analysis of analytics KPIs. Performance evaluation allows us to identify future actions and corrective measures that should be fielded to improve website management and guarantee the achievement of strategic objectives.