Employer Branding
Employer branding is a strategy that both engages employees as brand ambassadors and attracts new candidates and talent. In an increasingly competitive labour market, the ability of a company to communicate its values, culture, and growth opportunities is essential to stand out as an attractive employer. Through targeted employer branding consultancy, we help companies define and promote a strong and consistent image that attracts talent and keeps a high level of internal engagement.
As an employer branding agency, our goal is to create strategies that transform employees into employer ambassadors. The latter, through their social and professional networks, become true promoters of the company’s values, amplifying the visibility of the brand and contributing to its reputation as a desirable place to work. Not only does this approach improve brand reputation, but it also fosters the acquisition of new talent and the strengthening of the sense of belonging among employees.
Employer Value Proposition
The Employer Value Proposition (EVP) is the heart of employer branding, representing the set of values, opportunities and experiences the company offers to its employees. A well-structured EVP clearly communicates why an employee should choose to work and grow in a specific company. As an employer branding agency, we define an EVP that reflects the brand’s values and meets the expectations of talent. The EVP consolidates the brand identity, making it distinctive and attractive to potential candidates and current employees.
Onboarding, Offboarding and support for Employer Ambassadors
An effective employer branding strategy extends throughout the employee journey, from onboarding to offboarding. We offer employer branding consulting to structure onboarding processes that welcome new hires and immediately convey the company’s values and culture.
At the same time, offboarding is treated as an opportunity to maintain positive relationships and enhance employee advocacy even after the end of the employment relationship. Supporting employer ambassadors through platforms such as LinkedIn, allows employees to become true spokespersons for the brand, increasing visibility and strengthening the company’s reputation.