Scenario Mapping
Starting with a solid understanding of the context is the key to the success of any project, whether it involves creating a web portal, launching a social media strategy, or repositioning a brand online. Our approach is based on two fundamental tools: Scenario Mapping and Scenario Analysis. Through these tools, we do an in-depth analysis of both the internal environment of the company or organisation and the market in which it operates, combining data and insights to develop a winning strategy.
Scenario Mapping allows us to examine every detail of the client’s operating scenario, evaluating the current online positioning and interaction with the target audience.
Scenario Analysis completes this phase, offering a clear vision of the strengths, weaknesses, opportunities and threats that affect the company.
This process allows us to build a multi-channel strategy that not only meets immediate challenges, but also prepares the ground for long-term success.
Data that matters
The heart of our method lies in the ability to transform the data collected during the Scenario Mapping into a highly personalised communication and marketing strategy. This phase begins with meetings and interviews with key company managers, through whom we obtain critical information on internal operations, strategic opinions and future expectations. The data collected is analysed to precisely outline the scope of intervention, the specific objectives of the project and the operational constraints. The SWOT analysis, the central part of the Scenario Analysis, summarises these elements in a clear strategic vision, identifying the areas to focus on and those to intervene on to minimise risks.
Strategies that make the difference
The resulting multi-channel approach guides the development of the digital project, from content creation to the choice of the most effective distribution channels. This approach not only ensures that every action aligns with the company’s strategic goals but also guarantees an optimal return on investment, positioning the brand competitively in the market
Thanks to a deep understanding of the context and an accurate analysis, we are able to create strategies that not only meet immediate needs but build solid foundations for the future success of the company.